Strategy That Scales. Execution That Converts
Fractional marketing leadership and full-service consulting for wellness and consumer brands ready to grow—from brand positioning to e-commerce optimization to experiential activations that drive measurable results.
What We Do
At Hockaday Group, we combine Fortune 500 strategic rigor with the instinct that comes from over a decade of launching disruptive brands across cannabis, wellness, and consumer goods.
From omnichannel strategy to high-stakes partnerships, we operate where calculated risk meets flawless execution. Whether you're entering new territory or defending your position, Hockaday Group delivers the strategic firepower you need.
We partner with ambitious brands at inflection points—whether you're entering new territory, repositioning for scale, or outmaneuvering competitors who've gotten comfortable. Our approach blends data-driven strategy with the instinct to know when to strike, when to pivot, and when to hold your ground.
We’d love to work with you.
Featured Work
From Local to National: Scaling Premium Retail Across 70+ Markets