Great science doesn’t sell itself.

The strongest regulated brands know how to translate complex science into a compelling consumer proposition—and that requires someone who can move comfortably between the scientific conversation, the boardroom, the creative brief, and the shelf.

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We sit between the science and the shelf to help regulated brands survive compliance without sacrificing their creativity.

Hockaday Group — Translation Infographic

The gap we were built for

Same molecule. Two languages. We speak both.

Science says
We
translate
Shelf hears
Standardized to 95% actives, verified lot to lot.
The same dose in every scoop.
Randomized, placebo-controlled, n=112.
Tested on people, not promises.
7× bioavailability versus the unformulated compound.
Your body actually uses it.
Non-detect for heavy metals. COA on every batch.
You can check our work.

What gets written without us

Clinically proven to eliminate inflammation.

Disease claim · Warning letter

What ships

Built on clinically studied ingredients, at the studied dose.

Substantiated · Cleared counsel

  • Founders who are scientists, pharmacists, formulators, or operators.

  • Companies with a finished formulation and no commercial story.

  • Brands moving from DTC into retail for the first time.

  • Retailers rebuilding after a regulatory change rewrote the category underneath them.

Who We Work With

Supplements & Nutraceuticals
Functional Food & Beverage
Hemp, cannabis & CBD
Compounding & Pharmacy
Peptides & Longevity
Medical Aesthetics & OTC

Christine Hockaday

Managing Partner

I work with cannabis, CBD, supplement, and emerging wellness brands that have a real product, real science, and real ambition—but need to turn all three into a brand and business consumers can understand, trust, and choose.

The strongest regulated brands know how to translate complex science into a compelling consumer proposition—and build the operational and commercial infrastructure to deliver on it. That requires someone who can move comfortably between the scientific conversation, the boardroom, the creative brief, and the shelf.

Connect with Christine

Positioning & brand architecture

Claim-safe messaging systems

Product & portfolio strategy, SKU mapping

Packaging & label strategy

Capabilities

Retail, channel & distribution strategy

D2C commerce & launch execution

Demand generation, CRM & retention

Fractional CMO leadership

Structured Precision, Every Step

  • Regulatory and channel architecture audit. Where you’re exposed, how you’re positioned, what the category actually looks like, and what the data will support.

  • Brand platform and identity, product architecture, claim-safe messaging, packaging and label systems, commerce infrastructure, launch.

  • Demand generation, retention, performance reporting, and a documented operating model your team can run without us.

Engagement Model

A focused 2–3 week engagement to identify what's working, what's creating friction, and what needs to change.

The Audit

6–12 week strategic project that turns the findings into a clear roadmap across brand, product, marketing, commercial strategy, and execution.

The Blueprint

An ongoing leadership engagement for companies that need senior marketing and commercial thinking without adding a full-time executive.

The Retainer

Book a Discovery Call

Clarity Backed by Expertise

  • We deliver advisory and implementation services in strategy, operations, marketing, and technology.

  • We calculate fees based on scope, complexity, and projected resources, then present a transparent proposal.

  • Engagements range from two weeks for focused audits to several months for comprehensive transformation.

  • Yes, we remain actively involved until solutions are fully operational and staff are confident.

  • Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.

If the science is sound, the story should be too.